The "Supertel" chain is a neighborhood supermarket chain that includes rich and diverse departments from Israel and abroad, parallel imports and premium brands with an emphasis on quality and freshness. Its branches are located in strategic locations within the neighborhoods and are available with longer opening hours than usual (06:00-24:00), independent checkouts alongside regular checkouts, accessible prices and personal attention.
הרשת הוקמה בשנת 2021 על ידי איש העסקים רני צים, טל צים (על שמו נקראת הרשת) ומשה הופטמן, ומונה כיום 9 סניפים, בגני תקווה, פתח תקווה ורחובות. בימים אלה מרחיבה הרשת את פעילותה לסניפים נוספים.
ייסד והנפיק את רשת המזון "כמעט חינם", בשנת 2012 מכר את אחזקותיו לפי שווי של 350 מיליון ₪. בשנת 2009 הקים את רני צים מרכזי קניות בע"מ הפועלת בעיקר בתחום הייזום, הקמה וניהול מרכזים מסחריים, רכישה והשבחת קרקעות בישראל, ומאנשי העסקים המובילים בישראל.
He was defined as a medical genius after being born with heart problems, diagnosed as deaf, and undergoing dozens of surgeries. However, his health condition did not prevent him from integrating into the world of retail and he worked in field positions in various marketing chains. His insights, experience, and in-depth knowledge of the field helped him implement the vision and set a new standard of quality, freshness, and innovation in the chain's branches.
One of the leaders of the retail industry in Israel, he began his career as a child. In 2001, he founded and managed, together with a partner, the "Super Bonus" chain, which operated in the central region, and most of its branches were sold by 2018. In the same year, he went independent and founded the "HaTserkhaniya" chain, the bulk of whose business activity was sold to Paz.