{"id":12,"date":"2023-02-20T07:26:16","date_gmt":"2023-02-20T07:26:16","guid":{"rendered":"https:\/\/super-tal.com\/?page_id=12"},"modified":"2026-03-19T14:25:21","modified_gmt":"2026-03-19T14:25:21","slug":"%d7%a2%d7%9c%d7%99%d7%a0%d7%95","status":"publish","type":"page","link":"https:\/\/super-tal.com\/en\/%d7%a2%d7%9c%d7%99%d7%a0%d7%95\/","title":{"rendered":"About us"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"12\" class=\"elementor elementor-12\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-daee09b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"daee09b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a54c01\" data-id=\"6a54c01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbe39d2 elementor-widget elementor-widget-heading\" data-id=\"cbe39d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">About us<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d34c416 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d34c416\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5899fc8\" data-id=\"5899fc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d4d333 elementor-widget elementor-widget-text-editor\" data-id=\"1d4d333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The \"Supertel\" chain is a neighborhood supermarket chain that includes rich and diverse departments from Israel and abroad, parallel imports and premium brands with an emphasis on quality and freshness. Its branches are located in strategic locations within the neighborhoods and are available with longer opening hours than usual (06:00-24:00), independent checkouts alongside regular checkouts, accessible prices and personal attention.<\/p><p>\u05d4\u05e8\u05e9\u05ea \u05d4\u05d5\u05e7\u05de\u05d4 \u05d1\u05e9\u05e0\u05ea 2021 \u05e2\u05dc \u05d9\u05d3\u05d9 \u05d0\u05d9\u05e9 \u05d4\u05e2\u05e1\u05e7\u05d9\u05dd \u05e8\u05e0\u05d9 \u05e6\u05d9\u05dd, \u05d8\u05dc \u05e6\u05d9\u05dd (\u05e2\u05dc \u05e9\u05de\u05d5 \u05e0\u05e7\u05e8\u05d0\u05ea \u05d4\u05e8\u05e9\u05ea) \u05d5\u05de\u05e9\u05d4 \u05d4\u05d5\u05e4\u05d8\u05de\u05df, \u05d5\u05de\u05d5\u05e0\u05d4 \u05db\u05d9\u05d5\u05dd 9 \u05e1\u05e0\u05d9\u05e4\u05d9\u05dd, \u05d1\u05d2\u05e0\u05d9 \u05ea\u05e7\u05d5\u05d5\u05d4, \u05e4\u05ea\u05d7 \u05ea\u05e7\u05d5\u05d5\u05d4 \u05d5\u05e8\u05d7\u05d5\u05d1\u05d5\u05ea. \u05d1\u05d9\u05de\u05d9\u05dd \u05d0\u05dc\u05d4 \u05de\u05e8\u05d7\u05d9\u05d1\u05d4 \u05d4\u05e8\u05e9\u05ea \u05d0\u05ea \u05e4\u05e2\u05d9\u05dc\u05d5\u05ea\u05d4 \u05dc\u05e1\u05e0\u05d9\u05e4\u05d9\u05dd \u05e0\u05d5\u05e1\u05e4\u05d9\u05dd.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf35566 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf35566\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8bc905a\" data-id=\"8bc905a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31d9fca no_alt elementor-widget elementor-widget-image\" data-id=\"31d9fca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"249\" height=\"238\" src=\"https:\/\/super-tal.com\/wp-content\/uploads\/2023\/03\/unnamed.png\" class=\"attachment-large size-large wp-image-681\" alt=\"\u05e8\u05e0\u05d9 \u05e6\u05d9\u05dd\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0288b36\" data-id=\"0288b36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dca09a elementor-widget elementor-widget-heading\" data-id=\"2dca09a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rani Zim<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3ca413 elementor-widget elementor-widget-text-editor\" data-id=\"a3ca413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u05d9\u05d9\u05e1\u05d3 \u05d5\u05d4\u05e0\u05e4\u05d9\u05e7 \u05d0\u05ea \u05e8\u05e9\u05ea \u05d4\u05de\u05d6\u05d5\u05df &quot;\u05db\u05de\u05e2\u05d8 \u05d7\u05d9\u05e0\u05dd&quot;, \u05d1\u05e9\u05e0\u05ea 2012 \u05de\u05db\u05e8 \u05d0\u05ea \u05d0\u05d7\u05d6\u05e7\u05d5\u05ea\u05d9\u05d5 \u05dc\u05e4\u05d9 \u05e9\u05d5\u05d5\u05d9 \u05e9\u05dc\u00a0 350 \u05de\u05d9\u05dc\u05d9\u05d5\u05df \u20aa. \u05d1\u05e9\u05e0\u05ea 2009 \u05d4\u05e7\u05d9\u05dd \u05d0\u05ea \u05e8\u05e0\u05d9 \u05e6\u05d9\u05dd \u05de\u05e8\u05db\u05d6\u05d9 \u05e7\u05e0\u05d9\u05d5\u05ea \u05d1\u05e2&quot;\u05de \u05d4\u05e4\u05d5\u05e2\u05dc\u05ea \u05d1\u05e2\u05d9\u05e7\u05e8 \u05d1\u05ea\u05d7\u05d5\u05dd \u05d4\u05d9\u05d9\u05d6\u05d5\u05dd, \u05d4\u05e7\u05de\u05d4 \u05d5\u05e0\u05d9\u05d4\u05d5\u05dc \u05de\u05e8\u05db\u05d6\u05d9\u05dd \u05de\u05e1\u05d7\u05e8\u05d9\u05d9\u05dd, \u05e8\u05db\u05d9\u05e9\u05d4 \u05d5\u05d4\u05e9\u05d1\u05d7\u05ea \u05e7\u05e8\u05e7\u05e2\u05d5\u05ea \u05d1\u05d9\u05e9\u05e8\u05d0\u05dc, \u05d5\u05de\u05d0\u05e0\u05e9\u05d9 \u05d4\u05e2\u05e1\u05e7\u05d9\u05dd \u05d4\u05de\u05d5\u05d1\u05d9\u05dc\u05d9\u05dd \u05d1\u05d9\u05e9\u05e8\u05d0\u05dc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f6fecf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f6fecf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6e415b0\" data-id=\"6e415b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ba5fd9 no_alt elementor-widget elementor-widget-image\" data-id=\"3ba5fd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"249\" height=\"238\" src=\"https:\/\/super-tal.com\/wp-content\/uploads\/2023\/03\/Tal.png\" class=\"attachment-large size-large wp-image-839\" alt=\"\u05d8\u05dc \u05e6\u05d9\u05dd\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4c85b83\" data-id=\"4c85b83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f304a76 elementor-widget elementor-widget-heading\" data-id=\"f304a76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tal Zim<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17d6169 elementor-widget elementor-widget-text-editor\" data-id=\"17d6169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>He was defined as a medical genius after being born with heart problems, diagnosed as deaf, and undergoing dozens of surgeries. However, his health condition did not prevent him from integrating into the world of retail and he worked in field positions in various marketing chains. His insights, experience, and in-depth knowledge of the field helped him implement the vision and set a new standard of quality, freshness, and innovation in the chain's branches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf47a97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf47a97\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-efa21a4\" data-id=\"efa21a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01422e4 no_alt elementor-widget elementor-widget-image\" data-id=\"01422e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"249\" height=\"238\" src=\"https:\/\/super-tal.com\/wp-content\/uploads\/2023\/03\/Moshe.png\" class=\"attachment-large size-large wp-image-840\" alt=\"\u05de\u05e9\u05d4 \u05d4\u05d5\u05e4\u05d8\u05de\u05df\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-65a5ed1\" data-id=\"65a5ed1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa095f7 elementor-widget elementor-widget-heading\" data-id=\"aa095f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Moshe Hoftman<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ddcb1f elementor-widget elementor-widget-text-editor\" data-id=\"6ddcb1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the leaders of the retail industry in Israel, he began his career as a child. In 2001, he founded and managed, together with a partner, the \"Super Bonus\" chain, which operated in the central region, and most of its branches were sold by 2018. In the same year, he went independent and founded the \"HaTserkhaniya\" chain, the bulk of whose business activity was sold to Paz.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u05e2\u05dc\u05d9\u05e0\u05d5 \u05e8\u05e9\u05ea &quot;\u05e1\u05d5\u05e4\u05e8\u05d8\u05dc&quot; \u05d4\u05d9\u05e0\u05d4 \u05e8\u05e9\u05ea \u05e1\u05d5\u05e4\u05e8\u05de\u05e8\u05e7\u05d8\u05d9\u05dd \u05e9\u05db\u05d5\u05e0\u05ea\u05d9\u05d9\u05dd \u05d4\u05db\u05d5\u05dc\u05dc\u05ea \u05de\u05d7\u05dc\u05e7\u05d5\u05ea \u05e2\u05e9\u05d9\u05e8\u05d5\u05ea \u05d5\u05de\u05d2\u05d5\u05d5\u05e0\u05d5\u05ea \u05de\u05d4\u05d0\u05e8\u05e5 \u05d5\u05de\u05d4\u05e2\u05d5\u05dc\u05dd, \u05d9\u05d1\u05d5\u05d0 \u05de\u05e7\u05d1\u05d9\u05dc \u05d5\u05de\u05d5\u05ea\u05d2\u05d9 \u05e4\u05e8\u05d9\u05de\u05d9\u05d5\u05dd \u05d1\u05d3\u05d2\u05e9 \u05e2\u05dc \u05d0\u05d9\u05db\u05d5\u05ea \u05d5\u05d8\u05e8\u05d9\u05d5\u05ea. \u05e1\u05e0\u05d9\u05e4\u05d9\u05d4 \u05e0\u05de\u05e6\u05d0\u05d9\u05dd \u05d1\u05de\u05d9\u05e7\u05d5\u05de\u05d9\u05dd \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d9\u05dd \u05d1\u05ea\u05d5\u05da \u05d4\u05e9\u05db\u05d5\u05e0\u05d5\u05ea \u05d5\u05d6\u05de\u05d9\u05e0\u05d9\u05dd \u05e2\u05dd \u05e9\u05e2\u05d5\u05ea \u05e4\u05ea\u05d9\u05d7\u05d4 \u05d0\u05e8\u05d5\u05db\u05d5\u05ea \u05de\u05d4\u05e8\u05d2\u05d9\u05dc (06:00-24:00), \u05e7\u05d5\u05e4\u05d5\u05ea \u05e2\u05e6\u05de\u05d0\u05d9\u05d5\u05ea \u05dc\u05e6\u05d3 \u05e7\u05d5\u05e4\u05d5\u05ea \u05e8\u05d2\u05d9\u05dc\u05d5\u05ea, \u05de\u05d7\u05d9\u05e8\u05d9\u05dd \u05e0\u05d2\u05d9\u05e9\u05d9\u05dd \u05d5\u05d9\u05d7\u05e1 \u05d0\u05d9\u05e9\u05d9. \u05d4\u05e8\u05e9\u05ea \u05d4\u05d5\u05e7\u05de\u05d4 \u05d1\u05e9\u05e0\u05ea 2021 \u05e2\u05dc \u05d9\u05d3\u05d9 \u05d0\u05d9\u05e9 \u05d4\u05e2\u05e1\u05e7\u05d9\u05dd \u05e8\u05e0\u05d9 \u05e6\u05d9\u05dd, \u05d8\u05dc \u05e6\u05d9\u05dd [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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